“The art of communication is the language of leadership.”
James Humes (renowned US Lawyer)
There are several forms of communication of course.
Two of the basics are verbal and written, but which is more important?
When one-on-one I think you could argue that verbal communication is most important. (Body-language is another, but I can talk about that another day)
However, one-on-one takes being face-to-face, unless of course you are doing videos and placing them on YouTube or some other such place in an effort to get your message out. (which is a very valid way to communicate also)
The problem with the face-to-face is that you can only reach those who are in the “room.” That is, whether the room includes one person or two thousand.
The largest crowd I had the privilege of speaking in front of was just over 2,000 people. I’ve spoken to large groups on several occasions. It was very fun and a great opportunity to be able to influence those people in some positive way.
That said, it pails in comparison to the number of people I’ve been able to reach with my book, The 7 Minute Millionaire, my blog posts and emails.
The written word has the power of lasting a lifetime and beyond. (so does video and audio of course)
Great leaders are often excellent writers and speakers for that matter. Generally, leadership takes great communication. It also takes knowing the right thing to say and how to say it, at the right moment. Whether written or verbal.
Communication, writing of this sort and writing that is meant to last, are just a couple of types of writing though.
You likely write emails or text messages that are short and only meant to give a quick passing message. Snapchat was born with this idea in mind and Twitter the same in many ways.
Then there’s writing for the sake of marketing.
You want to give a compelling message that encourages someone to take a predetermined action.
This is known a “copywriting.” – The techniques used in copywriting can be used for many purposes in addition to marketing a product.
The techniques can be easily used when writing a proposal, or in the leadership example above. Or even when you write a love-letter to your spouse or partner.
I’ll leave it your imagination what message you might want to communicate to your romantic partner.
The good news is that writing of all sorts is a learned skill.
The more writing you do, the better you get at it.
However, you won’t necessarily know the “formulas” for creating a compelling message.
And, you can substantially short cut the learning process using proven writing formulas. Using formulas, you can write like a pro as soon as you know the formula.
This is true whether you are writing to your partner or writing a sales piece for a product you are marketing.
In my course; “Foolproof, Copy and Paste Copywriting and Email Marketing,” I give you 24 proven formulas and many strategies that will easily help you create the right copy in the right situation.
All you need to do is “fill in the blanks” and the date with your partner is virtually guaranteed. Or your ability to create the perfect leadership or sales message is assured.
Learning to write doesn’t have to be hard.
Using the 24 formulas and other strategies will have you writing like a seasoned professional writer in just a few hours.
The program is nine videos and includes thousands of dollars’ worth of bonus samples you can use to create campaigns that have worked for me and produced tens of thousands of dollars! The bonuses are worth more than the investment in the program alone.
Learning the skill of communication is as simple as clicking this link: www.foolproofcopywriting.com
Become a leader, learn to write a compelling message!
